Authenticity, mindfulness, and meditation are rapidly becoming mainstream. This list of eye-opening statistics may inspire you to put these practices into action in your daily life.

Authenticity In the Workplace


1. Authenticity, Mindful Living and Well-Being

According to a 2016 study, researchers investigated mindfulness and a sense of self:

“The evidence so far suggests that authenticity may be one of the most important connections between mindful living and well-being.”


2. Happiness and Acting Consistently with Values

According to an Australian study, individuals who were more mindful tended to act more consistently with their values and tended to be happier.


3. Job Satisfaction and Happiness

According to Harvard Business Review, “being true to one’s self empowers individuals in the workplace, facilitating feelings of control and mastery, which then leads to greater job satisfaction and happiness.”

Harvard Business Review


4. Emotional Intelligence Is What Employers Value

71% of employers surveyed by career builder say they value EQ over IQ when hiring or promoting.

Career Builder


Authenticity and Teams


5. Build Better Teams

According to Carol Dweck’s research:

Employees with growth mindsets are:

47% more likely to say colleagues are trustworthy


6. Boost Commitment

Employees with growth mindsets are:

34% more likely to have a strong commitment to their organization

Harvard Business Review


7. Feel Safe Taking Risks

Employees with growth mindsets are:

65% more likely to say their organization supports risk-taking

Harvard Business Review


Authenticity: Meditation and Well-being


8. Meditate to Reduce Stress

35% of people meditate to reduce stress.



9. Meditate To Reduce Anxiety

Mindfulness meditation reduced anxiety after only eight weeks of practice.

Science Direct


10. Boost Brain Function and Memory

According to a Harvard study, meditation can increase grey matter in the hippocampus.



11. Increase Grey Matter

People who meditate can increase grey matter volume by up to 6%.



12. Increase Attention Span

Practicing meditation can increase your attention span after only 4 days.



13. Boost Productivity

Meditation can increase employees’ productivity by 20%.



14. Reduce Blood Pressure

Meditation may lower blood pressure 80% of the time.

Meditation 24-7


15. Decrease Stress

Decreases stress by 30%.

Stanford University School of Medicine


16. Reduces Stress and Irritability

10 days of guided meditation can reduce stress by 14% and reduce irritability by 27%.

Headspace Research


17. Increase Compassion and Reduce Aggression

3 weeks of guided meditation can increase compassion by 23% and reduce aggression by 57%.

Headspace Research


18. Improve Productivity In the Workplace

Meditation improved productivity in the workplace:

Absenteeism fell by 85%

Productivity rose by 120%

Injuries dropped by 70%

Detroit study


19. Popular Trend For Employers

53% of smaller companies and 81% of large companies offer some kind of wellness program to employees.

Kaiser Family Fund, 2020


Authenticity is Important for Brands


20. Authenticity Guides Brand Decisions

88% of consumers say authenticity is important when deciding what brands they like and support.

Stackla, 2021


21. Authenticity In User-Generated Content

59% of consumers say user-generated content is the most authentic type of content.

Stackla, 2021


22. Buying Based On Values

77% of consumers buy from brands that share the same values as them.

Havas Group, 2019


23. Meaningful Brands Outperform

Meaningful brands outperform the stock market by 134%.

Havas Group, 2019


24. Authenticity Boosts Credibility

64% of consumers believe a company must talk about its behavior and impact on society and the environment, not just on customer benefits.

FleishmanHillard, 2021


25. Authenticity for Climate Change

79% of consumers say brands should focus on developing work practices to protect the environment.

FleishmanHillard, 2021


26. Authenticity for Diversity, Equity & Inclusion (DE&I)

76% of consumers say companies must provide a work environment that is more diverse, inclusive, and equal.

FleishmanHillard, 2021


27. Authenticity for Cultural Awareness

65% of consumers say companies and brands must show they are culturally aware and listening to the needs of their diverse customer base.

FleishmanHillard, 2021